The green experience

67 producers from Langhe, Roero and Monferrato 
working on more than 500 hectars of vineyard 
have begun The Green Experience.

The Green Experience presents two alternative guidelines to the consumers, which give rise to two brands, plus one collaboration project that is oriented to build a better future for Piedmont wines and landscape.

The The Green Experience guidelines, whose logo is characterized by a blue butterfly, are aimed at integrated productions attentive to environmental sustainability and the care of the landscape.
The The Green Experience Plus guidelines, characterized by a yellow/gold butterfly, are aimed at organic productions, with the addition of new parameters to increase the sustainability and the care of the landscape.
The Green Experience Districts

It was clear right from the start: The Green Experience is based on and fed by love and respect for the land, the hills and the vineyards. For this very reason, our secret dream is the spreading like wildfire of The Green Experience – not just one vineyard here and one over there, but entire hills following one of the two guidelines that we propose.

This is the future of The Green Experience: the creation of districts containing vineyards within them, with continuity, that comply with either of the guidelines. This is the path that we have traced for the time to come, no doubt it would be a turning point able to improve the future of the landscape and winegrowing in Piedmont.


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